Clarify Your Core: Mission & Values
Turn your mission and values into a living guide for your organization.
Most mission and values statements end up as wall décor.
Yet these statements should guide decisions, shape culture, and inspire every person in your organization. The challenge? Most leadership teams struggle to articulate their mission and values in a way that’s clear, compelling, and actionable.
Let’s turn your mission and values into a living guide for your organization.
Define What You Stand For
I help leadership teams write or refresh mission and values statements that shape culture, guide decisions, and inspire employees. Through a facilitated process of discovery, alignment, and painless wordsmithing (I promise!), we’ll capture what makes your organization unique and turn it into simple, memorable statements your people actually use.
THE PROCESS
STEP 1 — Online Survey: Organization-wide survey to gather employee insights on the current mission and culture.
STEP 2 — Leadership Team Workshop: A half-day, highly interactive with your executive team to identify and prioritize key mission and values themes.
STEP 3 — Refinement & Wordsmithing: Two to three focused workshops with a small group of leadership team members to distill outputs from Step 2 and craft multiple wording options for mission and values statements.
STEP 4 — Executive Team Review: A 90-minute session with the full leadership team to review refined statement options and collectively determine the final versions.
STEP 5 — Communication & Implementation Plan: A 90-minute workshop to build a clear plan for communicating the new statements and embedding them into people processes and operations across the organization.
Client Success
“We are so pleased with the results of using Abbey Louie for her outstanding work in helping Boise Centre update our core values and mission statement. Abbey’s process was both structured and flexible, keeping us on track and motivated while also giving our team the creative space needed to ensure the refresh was authentic and true to who we are as an organization.
Abbey’s expertise and ability to facilitate meaningful discussions allowed us to dive deep into our values and mission, resulting in a refined statement and set of values that genuinely reflect our culture and strategic vision. She guided us through every step of the process with professionalism, creativity, and a collaborative spirit, ensuring that our final product was something we could all stand behind with pride.
We are incredibly grateful for Abbey's thoughtful approach and would wholeheartedly recommend her to any organization looking to align their mission and values with their true identity.”
— Cody Lund, Executive Director, Boise Centre